Hitztory

Hitz FM was established by a group of young people in the early 1990’s, at a time when Melbourne radio that was characterised by commercial radio stations playing Classic Rock to 25 to 59 year old listeners and disjointed community radio stations that were also more interested in older audiences. The only real alternative for the 12-25 year olds in Melbourne was ABC’s Triple J which was based in Sydney and typically played “alternative” music.

The founders of Hitz FM conducted a series of school surveys in 1992. It confirmed their theory that young people don’t want to listen to endless hours of classic rock, flashbacks and goodtime oldies. Young people in Melbourne want their own station which listens, responds and interacts with a younger audience. HITZ FM was established to provide Melbourne with a real youth radio service - presenting cutting edge music, news, and issues of interest to the young people of Melbourne.

Hitz FM was incredibly successful at capturing the imagination of young people in Melbourne. The Hitz FM formula was simply.

  • Everyone at Hitz FM was under the age of 30
  • Hitz FM did not play music more than 5 years old
  • Hitz FM was a non-profit radio station motivated by programming, not advertising sales

Hitz FM (89.9 FM) was conducting short term test broadcasts between 1992 and 2001 varying in duration from one week to up to three months at a time. During this period of test broadcasting Hitz FM was on air for approximately 730 days and attracted a very substantial and loyal following of young people across Melbourne.

Test Broadcasts

  Start Date End Date Studio Location
1 4 December 1992 13 December 1992 John Gardener Secondry College, Hawthorn
2 3 July 1993 18 July 1993 Xavier College, Kew
3 8 December 1993 11 March 1994 Station Street Moorabbin
4 15 December 1994 28 January 1995 Level 9, 505 St Kilda Road Melbourne
5 7 April 1995 29 April 1995 Level 9, 505 St Kilda Road Melbourne
6 22 September 1995 14 October 1995 Level 9, 505 St Kilda Road Melbourne
7 29 December 1995 27 January 1996 Level 9, 505 St Kilda Road Melbourne
8 21 June 1996 20 July 1996 Level 9, 505 St Kilda Road Melbourne
9 13 September 1996 12 October 1996 Level 9, 505 St Kilda Road Melbourne
10 27 December 1996 25 January 1997 Level 9, 505 St Kilda Road Melbourne
11 20 June 1997 19 July 1997 Level 9, 505 St Kilda Road Melbourne
12 19 September 1997 17 October 1997 Level 9, 505 St Kilda Road Melbourne
13 26 December 1997 24 January 1998 Level 9, 505 St Kilda Road Melbourne
14 13 April 1998 7 June 1998 Level 9, 505 St Kilda Road Melbourne
15 12 December 1998 24 January 1999 Level 9, 505 St Kilda Road Melbourne
16 26 July 1999 5 September 1999 Level 9, 505 St Kilda Road Melbourne
17 7 February 2000 12 March 2000 Level 9, 505 St Kilda Road Melbourne
18 4 September 2000 8 October 2000 Level 9, 505 St Kilda Road Melbourne
19 26 February 2001 1 April 2001 Level 9, 505 St Kilda Road Melbourne
20 9 October 2001 6 November 2001 Level 9, 505 St Kilda Road Melbourne

After 9 years, 20 test broadcasts and support from tens of thousands of young people from all over Melbournethe Australian Broadcasting Authority finally invited Hitz FM to apply for a full time community broadcasting licence.

In December 2001 the Australian Broadcasting Authority decided not to issue a full time broadcasting licence to Hitz FM.

 

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